Now because he had built up trust with me (rule number 1 in advertising!), I believed his friend's link may be worth looking at. After perusing his short video I was convinced I needed this new product/system. In exchange for my email he would get me up and running! So, out with the credit card again - can you see a pattern developing?

My day job is extremely time consuming and income totally depends on me being in the surgery looking down peoples throats and cleaning off their breakfast (yes, it is not as glamourous as those makeover programs attest!). The bottom line is, as a sole practitioner, if I am not there e.g. through illness, then I do not earn.

specialist audio Having a niche enables you to think nationally or globally. So that you stop thinking locally or provincially. Get out of the notion of being provincial. Battling it out in the doldrums alongside all the other local therapists in the Yellow Pages is a tough place to exist.

Let me start by saying, this is a big package. It not only includes a manual, it also has printable forms, a step-by-step video, and actual recordings of telephone negotiations.

But the adage that patience is a virtue never rang so true for although it did take a little longer than the video guru advised, I eventually got there and tastes all the more sweet for my endeavours. So now I have a 'blog' to sell 'products' to my 'niches' and Konsultan fasad I am on the "WWW interweb-thingy". I am sure you know what I mean! I have also now got more spare time to spend with my kids/guitar!

If you are looking for a more spontaneous delivery of your message, then perhaps a spur of the moment raw capture of the production will do. This can be attained by using any descent digital camera with filming capabilities. Just make sure that you realize the quality may suffer due to the quick production time. The video may not be as sharp, and the audio may suffer a loss of quality.

Start marketing the website and generating sales. Here, there are many ways you can start to market your new website. One of easiest and fastest ways to get traffic is to use Google Adwords. You can either do this yourself, or once again, have someone else do this for you. The idea is to have your advert for your website appearing in the sponsored section of Google (right hand section) when someone types in keywords relating to your product. Then as you start to generate sales, test and measure as you go and improve what you are doing. The great thing now, is that you have created the product once and done the work once, you can continue to market this website and make money from it over and over again.

Technicians. There are hidden people behind every concert. Depending on the size of the band, they may have their own technicians or "roadies" to help them set up their equipment and operate the PA. Always find this out because you may need to outsource. If you're hiring audio visual equipment, you may be able to organise a technician also.