100K in other exterior bills, allowing Maersk Line not to look further into things equivalent to ROI. However, Maersk Line carried out a complete social media study in Q4 2012, so as to guage the efforts - and determine where to take social media the following 2-3 years. The examine was performed as an open innovation course of with each main american consultants and key stakeholders inside Maersk Line being interviewed in a series of Google Hangouts.

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